SEO

How Google works, technical SEO, keywords, Analytics and Search Console, audits.

1. 1How Google worksCrawling, rendering, indexing, ranking; the signals that matter and the myths.
2. 2Technical SEOrobots.txt vs noindex, the sitemap, canonical, status codes and redirects, JSON-LD.
3. 3Keywords and contentSearch intent, Keyword Planner, Search Console, Trends, long-tail, on-page.
4. 4Google Analytics and Search ConsoleWhat each one measures, CTR and position, GA4 events, UTMs, consent.
5. 5SEO audits and a checklistWhy a page doesn't show up, Search Console statuses, traffic drops, tools, tips.